How does something digital, but not physical, get sold out?
its a FOMO trick / tactic..... the act now or miss out triggers something in the brain.
totem will put artificial limits on something we all know won't ever run out because its digital, but in limiting it, it will keep a ***** hold on those that got in on it and those desperatly trying to get in on it.
wave something "free-ish" infront of a group of people, those that jump at it first will take a majority and leave others to miss out, those that do miss out will try again and again some succeeding, some failing. a few that got in first will miss out next time and those that missed out the first time will get it next time (or not), turning it into a revolving door of winners and losers. indoing so will result in a consistant want, need, craving *cough* *cough* addiction *cough* for product i.e gift cards and jokers and totem knows what people want, and how to hook them in and keep them coming back.