I was surprised that Elis did not make it to Talent of the month, as I thought her performances rated very highly (and they do!).

So I have just amused myself by looking at the ratings of those girls who have been awarded that prestigious award.
There are some strange results.

Sophie Sparks (Oct 2018), Georgie Lyall (Nov 2018) and Alba de Silva (Aug 2018) are the strangest results, ranking as they do 521st, 412th, and 430th respectively in the full list of girl average rankings.

Unsurprisingly Belka, Melena Maria Rya, Alya Stark and Hilary C have deservedly been distinguished.
However, Gloria, Little Candy, Nekane, Elis, Talia Mint, and Nancy A have won no prizes, in spite of ranking in the top 10.
In July 2020 the award went to Martina Smeraldi. She ranks 60th in the all-girl average rankings, and has only 'sold' 769 cards.

I wonder what criteria Totem use - or is it just another marketing/promotion tool?

I've long suspected that Totem might sometimes use the award to increase the sales of performers who aren't selling as well as expected. A policy like that seems reasonable, from Totem's point of view, and might explain your analysis.

So, as you say, a marketing tool, but we don't know the sales figures, so we'll never know.

I was surprised that Elis did not make it to Talent of the month, as I thought her performances rated very highly (and they do!).So I have just amused myself by looking at the ratings of those girls who have been awarded that prestigious award.There are some strange results.Sophie Sparks (Oct 2018), Georgie Lyall (Nov 2018) and Alba de Silva (Aug 2018) are the strangest results, ranking as they do 521st, 412th, and 430th respectively in the full list of girl average rankings. Unsurprisingly Belka, Melena Maria Rya, Alya Stark and Hilary C have deservedly been distinguished.However, Gloria, Little Candy, Nekane, Elis, Talia Mint, and Nancy A have won no prizes, in spite of ranking in the top 10.In July 2020 the award went to Martina Smeraldi. She ranks 60th in the all-girl average rankings, and has only 'sold' 769 cards.I wonder what criteria Totem use - or is it just another marketing/promotion tool?

Where did you get your sales stats from? Though I'm not Martina's biggest fan I am sure she has sold more than 769 cards - I suspect you are looking at the number of people who could be bothered to post a rating.

@pickle1
Yes, you are right. I am looking at the number of people who posted a rating.

769 cards - I suspect you are looking at the number of people who could be bothered to post a rating.

Yes he only counted the number of votes, that are to this date 771.

she ranks 60th in the all-girl average rankings

And this is just the collection sorted by rating.

Both numbers say nothing, because no one knows (besides totem) how many times the card was really sold and the ratings are just subjective and not reliable.

@Ullubu
Perhaps these numbers (from www.istripper.com/bof/properties/properties_iStripper.xml.gz, also used by @lucaszR in the workshop application), are not absolutely reliable, but, I submit, have relative significance.

have relative significance

No, they are not significant, because we don't know the real numbers and so it's just pure speculation. And speculations are never significant.

Here's a complete listing of the "Talents of the Month" so far.

2017 (from June to December):

• Mila Azul
• Carolina Abril
• Cara Mell
• Stella Cox
• Zoe Doll
• Luna Corazon
• Melena Tara

2018:

• Kristy Black
• Kristina
• Alyssia Kent
• Li Moon
• Katrina Moreno
• Demi Fray
• Rebecca Volpetti
• Alba De Silva
• Hilary C
• Sophie Sparks
• Georgie Lyall
• Ginebra Bellucci

2019:

• Vanessa Decker
• Avery
• Anissa Kate
• Stacy Cruz
• Josephine Jackson
• Liya Silver
• Inna Innaki
• Skye Blue
• The Red Fox
• Eva Elfie (also Talent of the Year)
• Melena Maria Rya
• Jia Lissa

2020 (from January to September):

• Belka
• Ellie Leen
• Kaisa Nord
• Carolina Abril
• Anastasia Brokelyn
• Alya Stark
• Martina Smeraldi
• Nici
• Cara Mell

@Dfner,
Merci pour ce travail, qui n'est pas inintéressant 👌